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Meet our Brands: Godspeed Co.

Meet our Brands: Godspeed Co.

The founders of Godspeed Co. have embarked on a mission, encapsulated within a shirt, to bring light to an oft-dismissed, but industrious little rag and the American textile industry -once brought to its knees, but not out of the fight- in today’s global, fast-fashion landscape.
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Stray Together, American Reserve Clothing Co., Nature

Meet Our Brands: Stray Together

In 2016, Richmond, VA based fine pencil artist and outdoors enthusiast Osman Mansaray launched Stray Together with a creative collective and began working together to develop apparel that inspire people to get outside and dive into their creative passions.

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The Power of Clothing: A Conversation with ARC Co. Founder

The Power of Clothing: A Conversation with ARC Co. Founder

"We can be a platform from which some good can be done in a world where we are much more divided than we need be. I feel that our brand can help drive this type of change and healing in turbulent times..."
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Meet our brands: CMBD

Meet our brands: CMBD

CHARLES MILLER BRAND DENIM (CMBD) is an American Made, Veteran-owned premium denim company.  With the motto Some live cautious. I live denim. this brand is for anyone who lives and grinds in their denim every day.
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Winter Boot Care

Winter Boot Care

Welcome to the toughest season on your leather boots. Let us give you some tips to stay ahead of the game so that this winter is the first of many for you and your favorite boots.
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Holiday Buying Guide for Every Guy Out There

Holiday Buying Guide for Every Guy Out There

Welcome to the American Reserve Holiday Gift Guide for 2017. We spend a ton of time and effort selecting every item in our shop.  By highlighting only a few, we’re sure that we’ve left many terrific items out. So, please feel free to browse the rest of the shop afterwards.

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Meet Our Brands: Railcar Fine Goods

Meet Our Brands: Railcar Fine Goods

Some clothes are made, others are constructed. Founded by a long-time LA metro mechanic, Railcar Fine Goods is an independent denim brand from Monrovia, California, specializing in quality garments inspired by traditional American workwear.
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Meet Our Brands: Mill Co. 915

Meet Our Brands: Mill Co. 915

When we were first introduced to Mill Co. 915, we saw a brand with the chance to be as cherished and sought-after as any L.A. based, high-quality white tee. 
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Cone Mills: The Unweaving of A Legacy

Cone Mills: The Unweaving of A Legacy

Nearly 112 years after opening, Cone Denim® is shuttering the last selvedge denim mill in the United States. Operations at the White Oak Plant will come to a quiet stop on December 31, 2017.

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Meet Our Brands: MOO-CHILA

Meet Our Brands: MOO-CHILA

With roots in Ecuador and a home in Houston, TX, Moo-chila blends generational craftmanship and modern style into handcrafted goods and some of the most comfortable leather footwear we’ve slipped our feet into.

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Spotlight on Cause: Warriors Heart Foundation

Spotlight on Cause: Warriors Heart Foundation

For many vets, help can be hard to accept due to social stigma. If that is the case for someone you know, please consider learning how to help them start the dialogue. While it may seem counterintuitive, these brave and hard-working Americans are a population at risk. 

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Meet Our Brands: FREENOTE

Meet Our Brands: FREENOTE

Hailing from San Juan Capistrano, a two and a half centuries-old mission town in southern California’s Orange County, Freenote Cloth is a modern American menswear line that embraces the rich heritage of California and America, combining classic inspiration with contemporary design.    
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How Should I Roll My Jeans?

How Should I Roll My Jeans?

You may or may not want, or need, to roll your jeans or chinos, but even the most curated look can be enhanced with a proper roll. However, the size and type of the roll you choose can say a lot about you and should complement your footwear.
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Why is Denim Weighed in Ounces?

Why is Denim Weighed in Ounces?

When producing the raw material for a pair of jeans, denim mills develop fabrics by selecting yarns, indigo shades, and weights. The standard for classifying denim by weight is derived from the actual weight of a square yard of fabric and is dictated by the type and density of the selected yarn woven into each roll of that fabric.
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What is a Heritage Brand?

What is a Heritage Brand?

If you’re into raiding your dad’s closet or a neighborhood yard sale in search of vintage looks and apparel, you might just be a fan of Heritage clothing. American Heritage brands are legacy companies that have stood the test of time, are rooted in our past, and allow us to connect with the American spirit.
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What is Selvedge Denim?

What is Selvedge Denim?

Blue jeans are about as American as an eagle’s feathers, the Liberty Bell, and the Erie Canal. However, those relaxed-fit, bootcut, low-rise, and modern-fit tapered jeans of the 21st century are anything but what was originally imagined in Northern California by Jacob W. Davis in collaboration with Levi Strauss & Co. in 1871 and later patented in 1873.
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